THIS WEEK IN SUPERMARKET HISTORY

Store Design as a Branding Strategy ing a retailer's brand as the leader in its marketplace can get complicated. In November 1999, that drive was at the center of an SN look at how store design was utilized to build brand awareness and increase share of stomach. Architects and designers cited cross marketing Center Store and perimeter items; emphasizing branding and private-label products; and the

Store Design as a Branding Strategy

ing a retailer's brand as the leader in its marketplace can get complicated. In November 1999, that drive was at the center of an SN look at how store design was utilized to build brand awareness and increase share of stomach. Architects and designers cited cross marketing Center Store and perimeter items; emphasizing branding and private-label products; and the emergence of the Internet and new technologies as shaping the design of supermarket

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