WEGMANS' AD EXPLAINS IRRADIATION

ROCHESTER, N.Y. -- Wegmans Food Markets here last week took out a full-page ad in the New Jersey edition of the New York Times to explain its store-brand irradiated ground beef to consumers, a move a marketing consultant described as highly unusual and potentially highly effective.Headlined "A Rare Opportunity," the ad showed a large hamburger nearly overflowing its bun. The text contained answers

ROCHESTER, N.Y. -- Wegmans Food Markets here last week took out a full-page ad in the New Jersey edition of the New York Times to explain its store-brand irradiated ground beef to consumers, a move a marketing consultant described as highly unusual and potentially highly effective.

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