WEGMANS TO ADD PRIVATE-LABEL IPM-GROWN VEGETABLES

ROCHESTER, N.Y. -- Wegmans Food Markets here plans to add canned and frozen private-label vegetables to a line of products that have been grown with minimum chemical use.The selection, grown with Integrated Pest Management techniques, is slated to roll out by the fall. IPM is an agricultural method that encourages natural pest control; beneficial insects and plants are used instead of pesticides.

ROCHESTER, N.Y. -- Wegmans Food Markets here plans to add canned and frozen private-label vegetables to a line of products that have been grown with minimum chemical use.

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