WEGMANS ADOPTS EDLP STRATEGY

ROCHESTER, N.Y. -- Wegmans Food Markets here converted more than 4,000 grocery items to an everyday low-pricing program last week -- a move apparently designed to blunt the impact of Wal-Mart Supercenters that are beginning to proliferate in its upstate New York marketing area, industry observers told SN.Wegmans officials declined to talk with SN last week.Billing the price change as "a simpler way

ROCHESTER, N.Y. -- Wegmans Food Markets here converted more than 4,000 grocery items to an everyday low-pricing program last week -- a move apparently designed to blunt the impact of Wal-Mart Supercenters that are beginning to proliferate in its upstate New York marketing area, industry observers told SN.

Wegmans officials declined to talk with SN last week.

Billing the price change as "a simpler way to shop, a simpler way to save," Wegmans sought to explain the new approach

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