WEGMANS CARVES NICHE FOR POTLESS POT ROAST

ROCHESTER, N.Y. -- Wegmans Food Markets here took advantage of the winter weather to feature "pot roast without a pot" at the cooking demonstration stations inside its meat departments.n January, it chose "old fashioned pot roast" as the featured meal, and merchandised the assembled ingredients -- boneless beef chuck roast, cut-up stewing vegetables, pot roast seasoning and flour -- together at the

ROCHESTER, N.Y. -- Wegmans Food Markets here took advantage of the winter weather to feature "pot roast without a pot" at the cooking demonstration stations inside its meat departments.

n January, it chose "old fashioned pot roast" as the featured meal, and merchandised the assembled ingredients -- boneless beef chuck roast, cut-up stewing vegetables, pot roast seasoning and flour -- together at the meat department demonstration areas.

The chain publicized the weeklong meal so

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