Wegmans Compacts Laundry Detergent

ROCHESTER, N.Y. Wegmans Food Markets here is putting a new spin on its private-label liquid laundry detergent with a concentrated version that's packaged in a smaller container, but cleans the same number of loads. The new Wegmans Advanced detergent may be launched sometime next year, Mary Ellen Burris, Wegmans' senior vice president of consumer affairs, wrote in a consumer column. Wegmans' plans

ROCHESTER, N.Y. — Wegmans Food Markets here is putting a new spin on its private-label liquid laundry detergent with a concentrated version that's packaged in a smaller container, but cleans the same number of loads.

The new Wegmans Advanced detergent may be launched sometime next year, Mary Ellen Burris, Wegmans' senior vice president of consumer affairs, wrote in a consumer column.

Wegmans' plans come at a time when ultra-concentrated liquids are the big trend in the

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