WEST WINDSOR, N.J. -- Wegmans Food Markets unveiled its latest formula for beauty retailing in a 109,000-square-foot store that opened here last month.
The new store is Wegmans' 59th, but the first in New Jersey for the Rochester, N.Y.-based chain. Absent in this store are service counters with beauty consultants that have been featured in other mass-market chains and even a few Wegmans. Primarily as a convenience, Wegmans stocks a pegged cosmetics department.
However, the col