WEGMANS' PROMOTION TEACHES PHOTOGRAPHY

ROCHESTER, N.Y. -- Wegmans Food Markets here is co-sponsoring a promotion that could develop additional volume in its camera departments by teaching students about photography.The 48-unit retailer has teamed with Kodak, also here, on the program, called "Using Cameras in the Curriculum." The partnering will enable Wegmans to build on the dollar volume that film, cameras and photo-finishing services

ROCHESTER, N.Y. -- Wegmans Food Markets here is co-sponsoring a promotion that could develop additional volume in its camera departments by teaching students about photography.

The 48-unit retailer has teamed with Kodak, also here, on the program, called "Using Cameras in the Curriculum." The partnering will enable Wegmans to build on the dollar volume that film, cameras and photo-finishing services increasingly offer food retailers, and will foster a budding customer base of students

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