WEGMANS TAKES EXOTIC TURN WITH OFFER OF A NEW GENRE

ROCHESTER, N.Y. -- Wegmans Food Markets is the first of the major supermarket chains to market a new video genre: Japanimation. Wegmans began offering feature-length videos of Japanese animation, notable for its adult nature, at some Buffalo and Rochester stores about a month and a half ago.Japanese animation videos are highly stylized and creative, but these "cartoons" are usually not for children.

ROCHESTER, N.Y. -- Wegmans Food Markets is the first of the major supermarket chains to market a new video genre: Japanimation. Wegmans began offering feature-length videos of Japanese animation, notable for its adult nature, at some Buffalo and Rochester stores about a month and a half ago.

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