WEGMANS TAKES EXOTIC TURN WITH OFFER OF A NEW GENRE

ROCHESTER, N.Y. -- Wegmans Food Markets is the first of the major supermarket chains to market a new video genre: Japanimation. Wegmans began offering feature-length videos of Japanese animation, notable for its adult nature, at some Buffalo and Rochester stores about a month and a half ago.Japanese animation videos are highly stylized and creative, but these "cartoons" are usually not for children.

ROCHESTER, N.Y. -- Wegmans Food Markets is the first of the major supermarket chains to market a new video genre: Japanimation. Wegmans began offering feature-length videos of Japanese animation, notable for its adult nature, at some Buffalo and Rochester stores about a month and a half ago.

Japanese animation videos are highly stylized and creative, but these "cartoons" are usually not for children. Their story lines and program content make them suitable for an older customer, typic

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