WEGMANS: VIRGINIA PEANUTS

When Wegmans Food Markets introduced its Virginia Peanuts, it sought to make sure shoppers knew they weren't like most others. The packaging tells them they're water-blanched, which reduces the fat content and provides an "unbelievable crunch.""It's consistent with our philosophy of trying to give our customer the finest products we could find," Wegmans brand manager Mike DeCory said. "It's a super-extra

When Wegmans Food Markets introduced its Virginia Peanuts, it sought to make sure shoppers knew they weren't like most others. The packaging tells them they're water-blanched, which reduces the fat content and provides an "unbelievable crunch."

"It's consistent with our philosophy of trying to give our customer the finest products we could find," Wegmans brand manager Mike DeCory said. "It's a super-extra large, USDA-graded peanut, which basically only consists of 2% of the peanut cro

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