WEGMANS W PET SHOP IS BITES BACK AT SUPERSTORES

ROCHESTER, N.Y. -- Wegmans Food Markets here is fighting back against pet superstores with a test 1,700-square-foot pet shop that sells pet shop-exclusive food and supplies.Operating under the W Pet Shop banner, the first department opened at Wegmans Eastway Plaza store here in late September. The unit adjoins the Wegmans supermarket, occupying space at the front of the store where Wegmans formerly

ROCHESTER, N.Y. -- Wegmans Food Markets here is fighting back against pet superstores with a test 1,700-square-foot pet shop that sells pet shop-exclusive food and supplies.

Operating under the W Pet Shop banner, the first department opened at Wegmans Eastway Plaza store here in late September. The unit adjoins the Wegmans supermarket, occupying space at the front of the store where Wegmans formerly operated a Pirates Cove in-store day care center.

W Pet Shop has entrances fro

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