WEIGHING CONVENIENCE IN A SLOWER ECONOMY

Anyone who has walked the expansive McCormick Center halls at the Chicago FMI Show learns to welcome little conveniences. At last week's event the ubiquitous energy drinks, ice cream bars and bakery items were just-in-time solutions for visitor fatigue. Also convenient were the new Category Closeup seminars, which brought educational programs right to the show floor.But it was consumer convenience

Anyone who has walked the expansive McCormick Center halls at the Chicago FMI Show learns to welcome little conveniences. At last week's event the ubiquitous energy drinks, ice cream bars and bakery items were just-in-time solutions for visitor fatigue. Also convenient were the new Category Closeup seminars, which brought educational programs right to the show floor.

But it was consumer convenience that seemed to occupy a lot of discussion at the show's seminars. Consumers' ever-incre

Register to view the full article

test - Advanced Registered User

Already a member? .