WEIGHING POWER CATEGORIES

They represent big dollars, high-impulse sales and are essential for one-stop shopping.But increasingly the powerhouse general-merchandise categories -- batteries, film, lightbulbs, greeting cards, baby and pet supplies, among others -- are becoming the bread and butter of nonfood.While these general-merchandise areas are often national-brand driven and supported by supplier promotions, the marketing

They represent big dollars, high-impulse sales and are essential for one-stop shopping.

But increasingly the powerhouse general-merchandise categories -- batteries, film, lightbulbs, greeting cards, baby and pet supplies, among others -- are becoming the bread and butter of nonfood.

While these general-merchandise areas are often national-brand driven and supported by supplier promotions, the marketing trend overall is shifting to value-added merchandising strategies, sai

Register to view the full article

test - Advanced Registered User

Already a member? .