WEIGHING PRIVATE-LABEL SAVINGS

It's no secret that private-label grocery products can save shoppers money.But after visiting some stores in three areas of the country, SN's undercover shoppers found wide swings in the level of savings between different product categories and stores.For example, shoppers in upstate New York, downtown Chicago and two affluent towns in California will, on average, find that store brand vanilla ice

It's no secret that private-label grocery products can save shoppers money.

But after visiting some stores in three areas of the country, SN's undercover shoppers found wide swings in the level of savings between different product categories and stores.

For example, shoppers in upstate New York, downtown Chicago and two affluent towns in California will, on average, find that store brand vanilla ice cream in half-gallon containers has the highest price differential from t

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