WEIS USES CONTINUTIES TO EXTEND LOYALTY

SUNBURY, Pa. -- Weis Markets here is using general merchandise continuities to build higher traffic and customer loyalty at the 153-store chain.The continuities are aimed, in part, at offsetting the competitive pull from retailers like Wal-Mart, Bentonville, Ark., who are expanding into various Weis trading areas, said company spokesman Dennis Curtin.The level of competition is "building across the

SUNBURY, Pa. -- Weis Markets here is using general merchandise continuities to build higher traffic and customer loyalty at the 153-store chain.

The continuities are aimed, in part, at offsetting the competitive pull from retailers like Wal-Mart, Bentonville, Ark., who are expanding into various Weis trading areas, said company spokesman Dennis Curtin.

The level of competition is "building across the board -- from Wegman's opening more stores in northeastern Pennsylvania and W

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