WEIS WIDENS APPLICATION OF SPECIALTY FOODS PLAN

SUNBURY, Pa. -- Weis Markets is rapidly expanding its "shelves-within-shelves" specialty foods program.The 4-foot merchandising units are slated to be in place in about one-third of its 151 stores by the end of the year, Dennis Curtain, public information director for Weis Markets, told SN. "This is a program that's moving quickly throughout the chain," Curtain said.Shelves-within-shelves, a smaller

SUNBURY, Pa. -- Weis Markets is rapidly expanding its "shelves-within-shelves" specialty foods program.

The 4-foot merchandising units are slated to be in place in about one-third of its 151 stores by the end of the year, Dennis Curtain, public information director for Weis Markets, told SN. "This is a program that's moving quickly throughout the chain," Curtain said.

Shelves-within-shelves, a smaller version of the "store-within-a-store" concept, is enabling Weis to integrate

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