WELCH'S CATEGORY MANAGEMENT DEFROSTS PROFIT

CONCORD, Mass. -- Welch's frozen juice category management program has achieved a total of $2.7 million in incremental profit.As reported, the one-year-old program has been installed in American Stores Co., Salt Lake City; Tops Friendly Markets, Buffalo, N.Y.; the Atlanta and Indianapolis Kroger Marketing Areas; and Ralphs Grocery Co., Compton, Calif. Welch's is looking to expand the program to 15

CONCORD, Mass. -- Welch's frozen juice category management program has achieved a total of $2.7 million in incremental profit.

As reported, the one-year-old program has been installed in American Stores Co., Salt Lake City; Tops Friendly Markets, Buffalo, N.Y.; the Atlanta and Indianapolis Kroger Marketing Areas; and Ralphs Grocery Co., Compton, Calif. Welch's is looking to expand the program to 15 to 20 additional chains this year.

Called Harvest, the program involves three s

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