WELCH'S GETS JUICED ABOUT TWO INNOVATIONS

CONCORD, Mass. -- With a one-two punch, Welch's, based here, has introduced two product innovations that the company believes will breathe new life into the frozen juice category.One is a new plastic can for its frozen juice concentrate, already in some stores on the Eastern Seaboard. The second is a frozen fruit smoothie product that was introduced in test markets in Arizona."Frozen juice provides

CONCORD, Mass. -- With a one-two punch, Welch's, based here, has introduced two product innovations that the company believes will breathe new life into the frozen juice category.

One is a new plastic can for its frozen juice concentrate, already in some stores on the Eastern Seaboard. The second is a frozen fruit smoothie product that was introduced in test markets in Arizona.

"Frozen juice provides value. If you can [also] provide convenience, then you've got the best combin

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