CONCORD, Mass. -- With a one-two punch, Welch's, based here, has introduced two product innovations that the company believes will breathe new life into the frozen juice category.
One is a new plastic can for its frozen juice concentrate, already in some stores on the Eastern Seaboard. The second is a frozen fruit smoothie product that was introduced in test markets in Arizona.
"Frozen juice provides value. If you can [also] provide convenience, then you've got the best combin