WELL HEALED

Now that adhesive bandages with licensed characters on the outside have proven their ability to drive the first aid category for kids, retailers have high hopes for some of the newer innovations that have been applied to the other side of the bandage.Products that do more than cover wounds or use new fabrics or adhesives appear to be fostering growth in the category while pushing prices higher. At

Now that adhesive bandages with licensed characters on the outside have proven their ability to drive the first aid category for kids, retailers have high hopes for some of the newer innovations that have been applied to the other side of the bandage.

Products that do more than cover wounds or use new fabrics or adhesives appear to be fostering growth in the category while pushing prices higher. At the same time, retailers report that private-label first aid products do especially wel

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