WELLNESS ISSUES SEEN DRIVING BIG CHANGES IN MARKETING

PHILADELPHIA -- Food retailers will soon be grappling with a "countercultural" change as consumers focus increasingly on matters of wellness and obesity, and the change will involve shifting from a mandate to sell as much product as possible to partnering with consumers in lifestyle decisions.That's the opinion of Bob James, vice president, marketing, A&P, Montvale, N.J., who was among a number of

PHILADELPHIA -- Food retailers will soon be grappling with a "countercultural" change as consumers focus increasingly on matters of wellness and obesity, and the change will involve shifting from a mandate to sell as much product as possible to partnering with consumers in lifestyle decisions.

That's the opinion of Bob James, vice president, marketing, A&P, Montvale, N.J., who was among a number of speakers at the day-long Obesity-Wellness Leadership Seminar here. Several of those

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