WESSON DESIGNS SAUCE PACKAGING TO CONVEY EASE, MENU VARIATIONS

FULLERTON, Calif. -- All it takes is chicken and an oven to prepare four tasty dishes using Wesson Chicken Sensations. The new one-step baking sauces, from Hunt-Wesson here, compete with marinades and barbecue sauces -- so it was important that the package design "communicate the fresh ideas and menu variations offered. . . as well as the ease with which they are used," said Jerry Harbauer, president

FULLERTON, Calif. -- All it takes is chicken and an oven to prepare four tasty dishes using Wesson Chicken Sensations. The new one-step baking sauces, from Hunt-Wesson here, compete with marinades and barbecue sauces -- so it was important that the package design "communicate the fresh ideas and menu variations offered. . . as well as the ease with which they are used," said Jerry Harbauer, president of Harbauer Bruce Design, Chicago.

Register to view the full article

Already a member? .