WEST POINT TO ADD BREED OF LOW-FAT BEEF TO PRODUCT RANGE

AKRON, Ohio -- Upscale West Point Market here is likely to become the first operator in the country to carry Piedmontese beef, an Italian breed that was recently approved by the U.S. Department of Agriculture and is reported to have significantly lower fat and cholesterol levels than other beef."Ounce for ounce Piedmontese has less cholesterol than breast of chicken," explained Russel Vernon, the

AKRON, Ohio -- Upscale West Point Market here is likely to become the first operator in the country to carry Piedmontese beef, an Italian breed that was recently approved by the U.S. Department of Agriculture and is reported to have significantly lower fat and cholesterol levels than other beef.

"Ounce for ounce Piedmontese has less cholesterol than breast of chicken," explained Russel Vernon, the owner of West Point Market. "And there isn't a trade-off in flavor or texture.

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