WEST POINT MAKES BISCOTTI SALES HOT

AKRON, Ohio -- West Point Market here has livened up summer sales of a biscotti product that was expected to do best in the dead of winter.The single-unit, upscale retailer decided to put its own fudge biscotti in summer dress after Abby Fox, director of bakery operations, realized that customers were thinking of the product only as something you dip in hot chocolate or mulled cider. Fox set out to

AKRON, Ohio -- West Point Market here has livened up summer sales of a biscotti product that was expected to do best in the dead of winter.

The single-unit, upscale retailer decided to put its own fudge biscotti in summer dress after Abby Fox, director of bakery operations, realized that customers were thinking of the product only as something you dip in hot chocolate or mulled cider. Fox set out to dispel that perception, and she said the store has since had better volume for the coo

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