WEST POINT MARKET CAMPAIGNS FOR A HIGH RANK IN PRODUCE

AKRON, Ohio -- When a nearby specialty foods store with a star produce section closed its doors, West Point Market here stepped in to fill the vacuum.The upscale independent quickly launched a produce makeover that included offering more varieties, reworking facings, building mass displays and increasing the frequency of product demonstrations.Seizing the day allowed West Point to seize the business.

AKRON, Ohio -- When a nearby specialty foods store with a star produce section closed its doors, West Point Market here stepped in to fill the vacuum.

The upscale independent quickly launched a produce makeover that included offering more varieties, reworking facings, building mass displays and increasing the frequency of product demonstrations.

Seizing the day allowed West Point to seize the business. The operator has boosted produce sales volume 20% over the last six months,

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