WEST POINT SALUTES FROM-SCRATCH

AKRON, Ohio -- West Point Market here is still reaping the benefits of starting from scratch, despite big investments in labor and equipment.The payoff is sales, according to Abby Fox, bakery manager. Indeed, as the upscale single-unit retailer evolved over the last three and a half years from a frozen dough operation to a 95% from-scratch bakery now, it watched bakery sales climb 55% from the end

AKRON, Ohio -- West Point Market here is still reaping the benefits of starting from scratch, despite big investments in labor and equipment.

The payoff is sales, according to Abby Fox, bakery manager. Indeed, as the upscale single-unit retailer evolved over the last three and a half years from a frozen dough operation to a 95% from-scratch bakery now, it watched bakery sales climb 55% from the end of 1991 to the end of last year.

Fox discussed the effects of format changes on

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