WESTERN BEEF PLANS NO-FRILLS STORE PROTOTYPE

RIDGEWOOD, N.Y. -- Western Beef here plans to introduce a price-impact store prototype this year in the New York City borough of Queens, Peter Castellana Jr., president, told SN.The format, slated to be 10,000 to 12,000 square feet, would sell a bare-bones selection of no-frills groceries and some packaged perishables but would carry no major brands and have no service departments, Castellana said."It's

RIDGEWOOD, N.Y. -- Western Beef here plans to introduce a price-impact store prototype this year in the New York City borough of Queens, Peter Castellana Jr., president, told SN.

The format, slated to be 10,000 to 12,000 square feet, would sell a bare-bones selection of no-frills groceries and some packaged perishables but would carry no major brands and have no service departments, Castellana said.

"It's not a labor-intensive store. Mostly it's pack out and you take -- a very

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