WESTERN FAMILY ADDS ORGANICS

TIGARD, Ore. - Western Family Foods here is rolling out a major expansion of organic offerings in an effort to help independent trade customers better compete with chain retailers.The private-label supplier has added 30 items under the Western Family label, which is distributed to West Coast customers. The East Coast label, Surefine, added 20 products, which are expected to arrive on store shelves

TIGARD, Ore. - Western Family Foods here is rolling out a major expansion of organic offerings in an effort to help independent trade customers better compete with chain retailers.

The private-label supplier has added 30 items under the Western Family label, which is distributed to West Coast customers. The East Coast label, Surefine, added 20 products, which are expected to arrive on store shelves starting in mid-March. Twenty more products are in development for each line.

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