WESTERN FAMILY: TERIYAKI VEGETABLES

Western Family had one goal in mind when it formulated its Teriyaki Vegetables entree: Beat the competition. In this case, the competition was Uncle Ben's, which has teriyaki stir-fry vegetables in a rice bowl.The 12-ounce, single-serve entree contains carrots, broccoli, bamboo shoots and red peppers in teriyaki sauce and retails for $3.19. The taste profile was developed in conjunction with Norpac

Western Family had one goal in mind when it formulated its Teriyaki Vegetables entree: Beat the competition. In this case, the competition was Uncle Ben's, which has teriyaki stir-fry vegetables in a rice bowl.

The 12-ounce, single-serve entree contains carrots, broccoli, bamboo shoots and red peppers in teriyaki sauce and retails for $3.19. The taste profile was developed in conjunction with Norpac Foods, a supplier of frozen fruits and vegetables. The product went before a blind tes

Register to view the full article