WESTVACO'S TRAYFRESH PULLBACK UNZIPS STRONG REACTIONS

RICHMOND, Va. -- Westvaco's decision to stop production of its TrayFresh packaging for chilled, prepared foods has stirred up some strong reaction from supermarket officials in the industry.The packaging company's decision reflects what's going on with the market for chilled, prepared food: it hasn't matured as fast as had been projected, said those interviewed by SN.As a result, ancillary suppliers,

RICHMOND, Va. -- Westvaco's decision to stop production of its TrayFresh packaging for chilled, prepared foods has stirred up some strong reaction from supermarket officials in the industry.

The packaging company's decision reflects what's going on with the market for chilled, prepared food: it hasn't matured as fast as had been projected, said those interviewed by SN.

As a result, ancillary suppliers, such as packaging companies, have been forced to re-assess profit potential

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