WHAT THE CARDS HOLD

You can read the future in the cards.In-store electronic marketing -- technology-based promotion media that enhance or replace traditional marketing -- has already transformed the way goods are merchandised in supermarkets.Purchase-triggered coupons and shelf-based coupon delivery are already strong suits in the in-store marketing game. Electronic kiosks remain wild cards in the deck.Now an exclusive

You can read the future in the cards.

In-store electronic marketing -- technology-based promotion media that enhance or replace traditional marketing -- has already transformed the way goods are merchandised in supermarkets.

Purchase-triggered coupons and shelf-based coupon delivery are already strong suits in the in-store marketing game. Electronic kiosks remain wild cards in the deck.

Now an exclusive survey of brand marketers and supermarket

retailers

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