WHAT CONSUMERS KNOW

Consumer trends are difficult to predict because they often start quietly, taking years to reach critical mass. But sometimes it's possible to listen carefully and catch the sound of change in the making.Maybe such a change in consumer attitudes is now forming around the unlikely issue of slotting fees and, perhaps by extension, other inefficient industry practices the Efficient Consumer Response

Consumer trends are difficult to predict because they often start quietly, taking years to reach critical mass. But sometimes it's possible to listen carefully and catch the sound of change in the making.

Maybe such a change in consumer attitudes is now forming around the unlikely issue of slotting fees and, perhaps by extension, other inefficient industry practices the Efficient Consumer Response movement was intended to attenuate. Here's how: Slotting fees received quite an airing l

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