WHAT THE CUSTOMER WANTS

LOS ANGELES -- Certified Grocers of California here has seen a 30% jump in international sales over the past year -- the result of adopting a more innovative and customer-friendly strategy, Alex Lockner, general manager of the division, told SN. Lockner said international sales for the year ended last August were $128 million, compared with $98.6 million in fiscal 1997.pull-through strategy that takes

LOS ANGELES -- Certified Grocers of California here has seen a 30% jump in international sales over the past year -- the result of adopting a more innovative and customer-friendly strategy, Alex Lockner, general manager of the division, told SN. Lockner said international sales for the year ended last August were $128 million, compared with $98.6 million in fiscal 1997.

pull-through strategy that takes programs that have been successful at the local level and develops them further by

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