"WHAT DO YOU LIKE MOST ABOUT YOUR FAVORITE SUPERMARKET, AND WHAT IMPROVEMENTS WOULD YOU MOST LIKE TO SEE?"

That's the question consumers were asked in spot interviews conducted outside a few supermarkets on the East and West coasts. Their answers varied, but most agreed on one thing: The best way to please customers is to speed up the shopping experience."Like many working women, I shop during my lunch hour, and I don't have time to waste," said Joanne Miller, a shopper who was on her way out of a Waldbaum's

That's the question consumers were asked in spot interviews conducted outside a few supermarkets on the East and West coasts. Their answers varied, but most agreed on one thing: The best way to please customers is to speed up the shopping experience.

"Like many working women, I shop during my lunch hour, and I don't have time to waste," said Joanne Miller, a shopper who was on her way out of a Waldbaum's store in Port Chester, N.Y. "If I could improve on one thing, I'd make the checko

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