WHAT DRIVES PROMOTIONS

The best supermarket general merchandise promotions can go beyond the approach of simply putting it on sale and piling it high in a mass display.This year's best promotions run by six chains surveyed by SN ranged from targeting a competitive category, such as offering free film with film processing orders, to merchandise tied in with NASCAR racing events featured at Winn-Dixie Stores' Montgomery,

The best supermarket general merchandise promotions can go beyond the approach of simply putting it on sale and piling it high in a mass display.

This year's best promotions run by six chains surveyed by SN ranged from targeting a competitive category, such as offering free film with film processing orders, to merchandise tied in with NASCAR racing events featured at Winn-Dixie Stores' Montgomery, Ala., division.

Having the right price and making an in-store statement with the

Register to view the full article