WHAT DRIVES SHOPPERS' DECISIONS

Convenience is primarily what lures a grocery shopper to a particular supermarket, while price generally guides which items that customer will purchase, according to a national consumer study by A.C. Nielsen, Schaumburg, Ill.Shoppers also are turning more to store-brand items, seeking out new healthy variations on their favorite foods and choosing environmentally friendly products, the survey found.Nielsen's

Convenience is primarily what lures a grocery shopper to a particular supermarket, while price generally guides which items that customer will purchase, according to a national consumer study by A.C. Nielsen, Schaumburg, Ill.

Shoppers also are turning more to store-brand items, seeking out new healthy variations on their favorite foods and choosing environmentally friendly products, the survey found.

Nielsen's Attitude Segmentation Survey polled the primary shopper in 40,000 d

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