A leader, they say, improves the performance of those around him or her. Grocers say pasta has the same trait; thus cross-merchandising of pasta has become a common practice.
Over the years, the number of food items consumers use to complement pasta has perpetually expanded, making cross-merchandising
more extravagant than ever. With pasta's continued growth in popularity, effective cross-merchandising of the category has become an important piece of the merchandising puzzle f