WHAT PRICE IMAGE?

NEW YORK -- Supermarket advertising shows few signs of reversing its shift toward campaigns that emphasize store image rather than price-driven promotions.Retailers and wholesalers told SN that friendly customer service, fresh produce, quick and easy meal solutions and quality private-label products are some of the themes common to the emerging generation of supermarket ad campaigns that have popped

NEW YORK -- Supermarket advertising shows few signs of reversing its shift toward campaigns that emphasize store image rather than price-driven promotions.

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