WHAT PRICE IMAGE?

NEW YORK -- Supermarket advertising shows few signs of reversing its shift toward campaigns that emphasize store image rather than price-driven promotions.Retailers and wholesalers told SN that friendly customer service, fresh produce, quick and easy meal solutions and quality private-label products are some of the themes common to the emerging generation of supermarket ad campaigns that have popped

NEW YORK -- Supermarket advertising shows few signs of reversing its shift toward campaigns that emphasize store image rather than price-driven promotions.

Retailers and wholesalers told SN that friendly customer service, fresh produce, quick and easy meal solutions and quality private-label products are some of the themes common to the emerging generation of supermarket ad campaigns that have popped up on television, billboards, the Internet and in consumer mailboxes over the past fe

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