WHAT'S IN A NAME?

Will the name game of branding change the face of the produce department? Probably not anytime soon, and maybe never, according to industry sources questioned by SN about the influence of brands on what is currently -- and some retailers would add defiantly -- one of the most unbranded parts of the supermarket.But retailers, suppliers and industry watchers alike agreed that prevailing trends -- most

Will the name game of branding change the face of the produce department? Probably not anytime soon, and maybe never, according to industry sources questioned by SN about the influence of brands on what is currently -- and some retailers would add defiantly -- one of the most unbranded parts of the supermarket.

But retailers, suppliers and industry watchers alike agreed that prevailing trends -- most notably the value-added boom -- are steering produce retailing down a course where br

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