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I have been chastised (and apparently rightly so) by one of the major players from Procter & Gamble working with the company's new Fit Produce Wash. In my column of Oct. 31 I expressed concern that the possibility of making the problem behind the introduction of this category a "cause celebre." I accused them of setting up a "straw horse" and then creating something to "knock it down." That could

I have been chastised (and apparently rightly so) by one of the major players from Procter & Gamble working with the company's new Fit Produce Wash. In my column of Oct. 31 I expressed concern that the possibility of making the problem behind the introduction of this category a "cause celebre." I accused them of setting up a "straw horse" and then creating something to "knock it down." That could potentially result in some serious damage to some produce categories, such as what happened

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