The food storage category won't easily be contained. The changing needs of today's consumers are driving the category's expansion.
Consumers' financial concerns have played an integral role in the category, said Bill Hauser, manager of research services at Rubbermaid, Wooster, Ohio. "People don't feel as economically secure as they used to, so they're saving food much more than they used to." The aging population, fashion and increased interest in bulk foods and liquid storage also ha