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Brand managers and anyone in the manufacturer's organization who has anything to do with coupons should understand about good coupon design. Let's have a quick review. Good criteria for "good" design include three things:Material Good coupons are printed on good paper, not sticky or flimsy materials.Size A good size is like a dollar bill.Design A good coupon design specifies the value. If the coupon

Brand managers and anyone in the manufacturer's organization who has anything to do with coupons should understand about good coupon design. Let's have a quick review. Good criteria for "good" design include three things:

Material Good coupons are printed on good paper, not sticky or flimsy materials.

Size A good size is like a dollar bill.

Design A good coupon design specifies the value. If the coupon is for free product, it specifies the maximum value. Good coupo

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