Brand managers and anyone in the manufacturer's organization who has anything to do with coupons should understand about good coupon design. Let's have a quick review. Good criteria for "good" design include three things:
Material Good coupons are printed on good paper, not sticky or flimsy materials.
Size A good size is like a dollar bill.
Design A good coupon design specifies the value. If the coupon is for free product, it specifies the maximum value. Good coupo