In-store electronic marketing is really taking off. Here's the evidence:
Catalina Marketing has installed its system in more than 7,500 stores.
Thirty-three percent of retailers are now involved in preferred-customer programs, and that number is climbing rapidly.
Substantial portions of manufacturer budgets are being shifted to in-store promotions.
"Measured Marketing" is being presented to top executives at the Food Marketing Institute's Midwinter Exe