WHAT'S IN STORE?

In-store electronic marketing is really taking off. Here's the evidence:Catalina Marketing has installed its system in more than 7,500 stores.Thirty-three percent of retailers are now involved in preferred-customer programs, and that number is climbing rapidly.Substantial portions of manufacturer budgets are being shifted to in-store promotions."Measured Marketing" is being presented to top executives

In-store electronic marketing is really taking off. Here's the evidence:

Catalina Marketing has installed its system in more than 7,500 stores.

Thirty-three percent of retailers are now involved in preferred-customer programs, and that number is climbing rapidly.

Substantial portions of manufacturer budgets are being shifted to in-store promotions.

"Measured Marketing" is being presented to top executives at the Food Marketing Institute's Midwinter Exe

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