As usual, there were very few manufacturers, albeit more than last year, at the Food Marketing Institute's annual MarkeTechnics convention last month. I keep thinking they'll show up, because a lot of what manufacturers need to understand about electronic marketing in the stores is shown at MarkeTechnics.
The manufacturers we spoke with who did attend made some interesting comments. First, there isn't a whole lot new from their perspective on these programs. Second, there's even less