WHAT'S IN STORE?

At the Fourth-Annual Electronic Marketing Conference, co-sponsored by Retail Systems Consulting, Supermarket News and Brand Marketing last month, all the critical issues concerning this emerging in-store promotion method were aired. First of all, we presented our joint study on electronic marketing. The study showed significant interest on the part of manufacturers in database marketing (32% current,

At the Fourth-Annual Electronic Marketing Conference, co-sponsored by Retail Systems Consulting, Supermarket News and Brand Marketing last month, all the critical issues concerning this emerging in-store promotion method were aired. First of all, we presented our joint study on electronic marketing. The study showed significant interest on the part of manufacturers in database marketing (32% current, 13% planned). Unfortunately, they're talking about two different data sources. Retailers typi

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