WHAT'S IN-STORE

Though still a fairly new tool in marketing programs, interactive kiosks are attracting attention for their ability to both influence customer purchase decisions and lessen marketing costs.But while these units offer advantages in cost-effective customer contacts, several hurdles stand in the way of their mainstream acceptance. One issue is compatibility: ensuring that the kiosks communicate with

Though still a fairly new tool in marketing programs, interactive kiosks are attracting attention for their ability to both influence customer purchase decisions and lessen marketing costs.

But while these units offer advantages in cost-effective customer contacts, several hurdles stand in the way of their mainstream acceptance. One issue is compatibility: ensuring that the kiosks communicate with other store systems, such as frequent-shopper databases and point-of-sale equipment.

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