WHAT'S IN STORE?

The new Coca-Cola Research study on electronic marketing ("Measured Marketing," conducted by Brian Woolf) is oriented toward retailers and wholesalers, but was presented at the Food Marketing Institute Midwinter Executive Conference to an audience that included many of the senior executives of consumer products companies. For the first time, the benefits of electronic marketing were presented to a

The new Coca-Cola Research study on electronic marketing ("Measured Marketing," conducted by Brian Woolf) is oriented toward retailers and wholesalers, but was presented at the Food Marketing Institute Midwinter Executive Conference to an audience that included many of the senior executives of consumer products companies. For the first time, the benefits of electronic marketing were presented to a strictly senior executive-level audience. I think those senior executives listened, and that we

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