WHAT'S IN STORE?

"One reason electronic marketing programs fall short of my needs is they have largely focused on retailer needs with some assumptions about what manufacturers want," said Glen Griffiths, McNeil Consumer Products Co., speaking at a conference in Chicago in August. I find this view really interesting because I hear the opposite from the retailer side. As a matter of fact, most retailers will tell you

"One reason electronic marketing programs fall short of my needs is they have largely focused on retailer needs with some assumptions about what manufacturers want," said Glen Griffiths, McNeil Consumer Products Co., speaking at a conference in Chicago in August. I find this view really interesting because I hear the opposite from the retailer side. As a matter of fact, most retailers will tell you that one of the problems with the big electronic marketing vendors that went out of business wa

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