WHAT'S IN STORE?

The One to One Future," by Don Peppers and Martha Rogers, Ph.D., is an excellent overview of what they see as the future of marketing -- building relationships one customer at a time.In the book, they make some interesting points, particularly about technology. "Today there is more computational power in a new Chevrolet than there was in the Apollo spacecraft that went to the moon. "For what it cost

The One to One Future," by Don Peppers and Martha Rogers, Ph.D., is an excellent overview of what they see as the future of marketing -- building relationships one customer at a time.

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