WHAT'S IN STORE?

There's been a lot of talk about the relationship between manufacturers and retailers, and the "power shift" that has occurred. Years ago, manufacturers controlled the product and consequently controlled the retailers. Manufacturers told retailers how each new product had sold or would sell. Retailers accepted products because they didn't know whether the product was good or not. Then scanning came

There's been a lot of talk about the relationship between manufacturers and retailers, and the "power shift" that has occurred. Years ago, manufacturers controlled the product and consequently controlled the retailers. Manufacturers told retailers how each new product had sold or would sell. Retailers accepted products because they didn't know whether the product was good or not. Then scanning came along, and the retailers started knowing -- a lot. The retailers started telling manufacturers

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