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The recent Association of Coupon Processors meeting was one of the best conferences I've attended. Excellent speakers, excellent topics. Of particular interest to Brand Marketing readers, I thought, was a session on new methods for distributing coupons.Three vendors presented approaches, ranging from low-tech to high-tech.The low-tech, mass-media option was presented by Roy Messinger of Register Tape

The recent Association of Coupon Processors meeting was one of the best conferences I've attended. Excellent speakers, excellent topics. Of particular interest to Brand Marketing readers, I thought, was a session on new methods for distributing coupons.

Three vendors presented approaches, ranging from low-tech to high-tech.

The low-tech, mass-media option was presented by Roy Messinger of Register Tape International, the largest register tape company in the United States. RT

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