The recent Association of Coupon Processors meeting was one of the best conferences I've attended. Excellent speakers, excellent topics. Of particular interest to Brand Marketing readers, I thought, was a session on new methods for distributing coupons.
Three vendors presented approaches, ranging from low-tech to high-tech.
The low-tech, mass-media option was presented by Roy Messinger of Register Tape International, the largest register tape company in the United States. RT